Halo
question-advantage-honoring-others anomaly-fog wikipedia.org/wiki/ I_Love_ Bees " I Love Bees (also known as ilovebees or ILB for short) was an alternate reality game (ARG) that served as both a real-world experience and viral marketing campaign for the release of developer Bungie 's 2004 video game Halo 2 . The game was created and developed by 42 Entertainment . Many of the same personnel had previously created an ARG for the film A.I. titled The Beast . I Love Bees was commissioned by Microsoft , Halo 2 ' s publisher and Bungie's ultimate parent company at the time. I Love Bees was first advertised by a hidden message in a Halo 2 trailer; players who investigated the titular website discovered that the pages appeared to be hacked by a mysterious intelligence. As players solved puzzles , audio logs were posted to the ilovebees.com site which gradually revealed more of the fictional back-story, involving a marooned...